
Brand Building
Foundations
Establishing the core for women business owners, executives, and leaders who want to build a purpose-driven & powerful brand using their unique brand essence.
Are you ready for your audience to be emotionally attached to your brand & your brand's purpose?
Let me share Joanna's story with you...
“Erika helped me take my thoughts from my head, clear them out and action them in a clear precise way that I could not see on my own. My branding and my ‘why’ went from in my head, into every part of business. I like to tell people, it’s like a light switch was flipped on!”

Founder of The Palm Coffee Shop
women Business owners
Who are done holding themselves back, feeling insecure about their brand, and feeling directionless.
women leaders & executives
Who are ready for their personal brand to encompass and represent their true self and their purpose of the "why" behind.
women starting out
Who are starting their research about building their brand and need step-by-step guidance on a solid foundation.
Ready to build a purpose-driven & powerful brand using your unique essence?
Introducing...
Brand Building
Foundations
A step-by-step brand foundations system for women who are ready to make their mark and build a brand that impacts.

The experience inside Brand Building Foundations is what I’ve taken from my 18+ years of work with clients & in-person branding classes.
And it's ready to take your brand to the next level.
your life before brand building foundations
your life after brand building foundations
Here's what's waiting for you inside Brand Building Foundations...
I want to invite you to Brand Building Foundations where I’ve put together my years of experience with clients & in-person branding classes to create a step-by-step curriculum for you.
Brand Building Foundations Course
Yep, that’s the full program with the Intentional Branding™ Framework for gaining clarity on your brand’s fundamental building blocks that will make you stand out from the crowd.
The Intentional Branding™ Framework:


Videos, Worksheets, Tools & Resources
In every step of the way through the program, you will have different mediums to consume the content with.
Plus, the Intentional Bonus Package made just for Brand Building Foundations!

Your Unique Brand Guide [.pptx and .key]
Download the “Your Brand Guide” .pptx or .key file and fill in the results from your work throughout the course to have a tangible document that summarizes your Brand Strategy and Brand Style to refer back to and share with your team, beyond the course.
“POSE” Media Method
Beyond your Brand Basics that set up a solid foundation for your brand, get introduced to Erika’s “POSE” method to discover all the ways in which your brand can expand its presence throughout your journey, and learn SEO tips and tricks to broaden your reach even further.
Realignment Exercises [pdf]
There are times when you’ve gotten off track or market conditions have changed. Use these exercises to reconnect, reassess, and realign when your brand needs it most.
The experience inside Brand Building Foundations is what I’ve taken from my 18 years of one-on-one work with clients and through in-person branding classes throughout the U.S., and it’s ready to take your brand to the next level.
“Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals.”

Artist in New York
“In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience.
This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives.”

Columbus, OH
“Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"

Founders of Esas Beauty
Your Investment
Working with me one-on-one costs $5,000 at minimum.
But I truly believe that women have the power to change the world with the footprints they leave behind with their brands.
The problem is — having a solid foundation for your brand is often the #1 thing that's stopping you from making a wide and enduring impact.
And Brand Building Foundations is the exact program to help you with that.
That’s why my intention is to make this accessible for you.
You can join Brand Building Foundations today for:
Pay in Full
a single payment of $997 $797
Payment Plan
3 monthly installments of $367 $267
You've got 2 choices here:
Brand Building Foundations includes access to a step-by-step system with valuable resources and lessons that move your brand forward.
You can stay on the never-ending treadmill, trying to figure everything out on your own, stitch together a brand, and not building a brand that is purpose-driven.
Or, you can say YES to yourself and your dream brand and invest in a proven step-by-step system to build a solid foundation for your brand that will make waves and leave a legacy.
Are you going to let another month go by where you're insecure, unclear, and underwhelmed with your brand?
Are you going to continue holding yourself back instead of being truly confident about your brand?
This is your invitation to join Brand Building Foundations.
I want to invite you to Brand Building Foundations because I’ve put together my years of experience with clients and in-person branding classes and created a step-by-step curriculum for you.
So no more long nights peeping out the competition, dumping more time and money into it, and wondering what you're doing wrong.
"Beginning with the pre-work leading up to today, it was so helpful to think through each of these elements so thoroughly and begin to develop a clear and concise view point for 7 AM. I have my very first pitch call tomorrow and today was so empowering and I am now able to speak clearly to the vision of 7 AM at this infancy stage."
— Emily, Austin TX
"I recently went to a very knowledgeable and informative Branding Masterclass with Erika Brechtel at The Riveter. It was great to see women who want to make a change in the world come together to figure out how to make an even bigger impact on how we live our lives. Erika’s years of experience helped us figured out our purpose on why we do what we do!"
— Kershal, Los Angeles CA
You're a good fit for Brand Building Foundations if:

Ready to build a purpose-driven & powerful brand?
join brand BUILDING foundations today!
Pay in Full
a single payment of $997 $797
Payment Plan
3 monthly installments of $367 $267