BrandType™ Personality Workshop

Discover your uniqueness that will help you along your journey to building a purpose-driven, powerful brand. Click here to download your workbook.

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Enroll in Brand Building Foundations Today!

Join today and save up to $200 on your investment.

Brand Building Foundations Course
Videos, Worksheets, Tools & Resources
Bonus #1: Your Unique Brand Guide
Bonus #2: “POSE” Media Method
Bonus #3: Realignment Exercises
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Brand Building
Foundations

Establishing the core for women business owners, executives, and leaders who want to build a purpose-driven & powerful brand using their unique brand essence.

Are you ready for your audience to be emotionally attached to your brand & your brand's purpose?

Let me share Joanna's story with you...

“Erika helped me take my thoughts from my head, clear them out and action them in a clear precise way that I could not see on my own. My branding and my ‘why’ went from in my head, into every part of business. I like to tell people, it’s like a light switch was flipped on!”​

Joanna
Joanna Heart Milliken

Founder of The Palm Coffee Shop

women Business owners

Who are done holding themselves back, feeling insecure about their brand, and feeling directionless.

women leaders & executives

Who are ready for their personal brand to encompass and represent their true self and their purpose of the "why" behind.

women starting out

Who are starting their research about building their brand and need step-by-step guidance on a solid foundation.

Ready to build a purpose-driven & powerful brand using your unique essence?

Introducing...

Brand Building
Foundations

A step-by-step brand foundations system for women who are ready to make their mark and build a brand that impacts.

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The experience inside Brand Building Foundations is what I’ve taken from my 18+ years of work with clients & in-person branding classes.

And it's ready to take your brand to the next level.

your life before brand building foundations

You're insecure, unclear & directionless about your purpose and your brand
You're holding yourself back – you feel like your brand is not defined enough so you're not fully putting yourself out there
You are overwhelmed with everything you need to do to put your brand together
You feel like you're wasting time & money working on a brand that you aren't 100% certain about

your life after brand building foundations

You have a step-by-step system guiding you from establishing your purpose to styling your brand
You can finally start marketing your brand and putting yourself out there because it fully represents your purpose
You have your very own Brand Guide that lays out your unique values, traits, and elements
You have clarity on your brand & can effectively communicate it with your audience that resonates

case study:

“I took the Brand Building Foundations course with Erika and it was an absolutely transformative experience, both personally and professionally.

She took me through everything from getting clear on my brand mission, to identifying my brand personality and legacy.

I learned a wide wealth of knowledge that has completely transformed how I view my business and has invigorated my passion and commitment to my greater WHY. Thank you Erika from the bottom of my heart!”

Alessandra
Alessandra Salituri

Founder of The Citizen Atelier

Here's what's waiting for you inside Brand Building Foundations...

I want to invite you to Brand Building Foundations where I’ve put together my years of experience with clients & in-person branding classes to create a step-by-step curriculum for you.

Brand Building Foundations Course

Yep, that’s the full program with the Intentional Branding™ Framework for gaining clarity on your brand’s fundamental building blocks that will make you stand out from the crowd.

The Intentional Branding™ Framework:

Brand Essentials - Clarifying your 4 P’s of People, Purpose, Positioning & Personality
Brand Intention - Being intentional and responsible for your potential impact
Brand Activation - Building out your design assets, touchpoints, and customer experiences
Brand Expansion - Creating loyalty & expanding upon your brand promise
Brand Legacy - Making your mark and leaving a wide and enduring impact
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Videos, Worksheets, Tools & Resources

In every step of the way through the program, you will have different mediums to consume the content with.

Plus, the Intentional Bonus Package made just for Brand Building Foundations!

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Your Unique Brand Guide [.pptx and .key]

Download the “Your Brand Guide” .pptx or .key file and fill in the results from your work throughout the course to have a tangible document that summarizes your Brand Strategy and Brand Style to refer back to and share with your team, beyond the course.

“POSE” Media Method

Beyond your Brand Basics that set up a solid foundation for your brand, get introduced to Erika’s “POSE” method to discover all the ways in which your brand can expand its presence throughout your journey, and learn SEO tips and tricks to broaden your reach even further.

Realignment Exercises [pdf]

There are times when you’ve gotten off track or market conditions have changed. Use these exercises to reconnect, reassess, and realign when your brand needs it most.

The experience inside Brand Building Foundations is what I’ve taken from my 18 years of one-on-one work with clients and through in-person branding classes throughout the U.S., and it’s ready to take your brand to the next level.

“Erika helped me determine my WHY, worked with me to develop a cohesive plan, got me to focus on my ideal customer; my vision grew from there and she created a design that was perfect for me and aligned with my goals.”

Monica Shulman
Monica Shulman

Artist in New York

“In the past six months, I have invested in countless online classes and programs. The Branding Masterclass was quite simply the most effective experience I have had – and that is exactly why: because it is an experience.

This class is not simply a tool; it reaches far beyond strategies and tactics (which of course are phenomenal with an expert leader like Erika). Erika, I can’t thank you enough for the energy and wisdom you are sharing – you are literally changing lives.”

Maris, Columbus
Maris Davis

Columbus, OH

Brand Building Foundations was made for women business owners, executives, and leaders who want to be intentional about the footprints they leave behind.

“Erika’s extremely organized and meticulous approach to learning about us and our brand on a small to large scale has been a wonderful and organic experience. She really took the time to understand who we are on a personal and brand level. She never rushed the process but provided guidance, support and clarity when we needed it the most. We couldn’t be happier!"

Amanda Sichon & Seda Bilginer Esas Beauty
Seda Bilginer & Amanda Sichon

Founders of Esas Beauty

Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!

“Erika works truly like a partner in the process of strategically thinking about a brand and its vision. When I work with her I feel like I am in the presence of a caring professor in marketing walking me through every step.

Most recently I had 3 other team members join a second marketing session to launch a brand in Spring of 2022. Every time I have Erika come on board with a team, it is very much like a well-run team bonding experience.

We all learn so much and she facilitates it so strategically creating such a collaborative working session, we end up with an even stronger vision for the brand.

I am always blown away by her wisdom, expertise, and genuine care for me to succeed as a woman business leader which is why I do sincerely see her as a partner. She is also so professional and reliable, which goes a long way for me!

Erika is my go-to person for every project or idea I have had since 2009, there's no one like her!”

Jennet Chow
Jennet Chow

Founder of Jellypop Shoes

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Brand Building
Foundations

Establishing the core for women business owners, executives, and leaders who want to build a purpose-driven & powerful brand using their unique brand essence.

Your Investment

Working with me one-on-one costs $5,000 at minimum.

But I truly believe that women have the power to change the world with the footprints they leave behind with their brands.

The problem is — having a solid foundation for your brand is often the #1 thing that's stopping you from making a wide and enduring impact.

And Brand Building Foundations is the exact program to help you with that.

It's about clarifying your essential 4 P’s of People, Purpose, Positioning & Personality.
It's about being intentional and responsible for the potential impact your brand will have.
It's about activating your brand assets and touchpoints to deliver clear, consistent customer experiences that creates brand remembrance.
It's fostering true brand loyalty, keeping your audience "Enlightened, Engaged, and Empowered" and expanding upon your brand promise.
It's making your mark and leaving a wide and enduring impact - what positive impact will you leave on the world?

That’s why my intention is to make this accessible for you.

You can join Brand Building Foundations today for:

Pay in Full

a single payment of $997 $797

Brand Building Foundations Course
Videos, Worksheets, Tools & Resources
Bonus #1: Your Unique Brand Guide
Bonus #2: “POSE” Media Method
Bonus #3: Realignment Exercises

Payment Plan

3 monthly installments of $367 $267

Brand Building Foundations Course
Videos, Worksheets, Tools & Resources
Bonus #1: Your Unique Brand Guide
Bonus #2: “POSE” Media Method
Bonus #3: Realignment Exercises

You've got 2 choices here:

Brand Building Foundations includes access to a step-by-step system with valuable resources and lessons that move your brand forward.

STAY STUCK:

You can stay on the never-ending treadmill, trying to figure everything out on your own, stitch together a brand, and not building a brand that is purpose-driven.

ACHIEVE YOUR GOALS

Or, you can say YES to yourself and your dream brand and invest in a proven step-by-step system to build a solid foundation for your brand that will make waves and leave a legacy.

Are you going to let another month go by where you're insecure, unclear, and underwhelmed with your brand?

Are you going to continue holding yourself back instead of being truly confident about your brand?

This is your invitation to join Brand Building Foundations.

I want to invite you to Brand Building Foundations because I’ve put together my years of experience with clients and in-person branding classes and created a step-by-step curriculum for you.

So no more long nights peeping out the competition, dumping more time and money into it, and wondering what you're doing wrong.

TRUTH: Intentional branding isn’t for those who believe in hustle & the culture of fake it ‘till you make it.

Brand Building Foundations is NOT for people who want to get rich quick.

It’s also not for those who think branding is just a logo and colors. It’s not for those who want instant results and believe in overnight success.

Here's the thing.

Your brand has a purpose.

Your brand has meaning.

And your brand is here to make a mark.

There’s a reason why you’re here and struggling with building your brand that captures both the impact you want to make and also resonating with the right people.

And if you’re thinking, “I don’t even know where to start," you’re not alone.

If you’re here and not willing to do the work, Brand Building Foundations is NOT for you.

But if you are a woman business owner who wants to build her business brand or a woman executive/leader who wants to build her personal brand, things can look different.

"Beginning with the pre-work leading up to today, it was so helpful to think through each of these elements so thoroughly and begin to develop a clear and concise view point for 7 AM. I have my very first pitch call tomorrow and today was so empowering and I am now able to speak clearly to the vision of 7 AM at this infancy stage."

— Emily, Austin TX

"I recently went to a very knowledgeable and informative Branding Masterclass with Erika Brechtel at The Riveter. It was great to see women who want to make a change in the world come together to figure out how to make an even bigger impact on how we live our lives. Erika’s years of experience helped us figured out our purpose on why we do what we do!"

— Kershal, Los Angeles CA

You're a good fit for Brand Building Foundations if:

You are a woman business owner who is done holding yourself back, feeling insecure about her brand, and feeling directionless.
You are a woman executive or leader who is ready for your personal brand to encompass and represent your true self and your purpose of the "why" behind.
You are starting out your research about building your brand and need step-by-step guidance on how to create a solid foundation.

Brand Building Foundations is unlike any other program.

Full Program Mockup v2

Ready to build a purpose-driven & powerful brand?

join brand BUILDING foundations today!

Pay in Full

a single payment of $997 $797

Brand Building Foundations Course
Videos, Worksheets, Tools & Resources
Bonus #1: Your Unique Brand Guide
Bonus #2: “POSE” Media Method
Bonus #3: Realignment Exercises

Payment Plan

3 monthly installments of $367 $267

Brand Building Foundations Course
Videos, Worksheets, Tools & Resources
Bonus #1: Your Unique Brand Guide
Bonus #2: “POSE” Media Method
Bonus #3: Realignment Exercises